tivo series3 gets new features, series2 gets new ads
Big news when TiVo spokesperson Shanan confirmed in a recent email that Netflix was coming to TiVo:
Starting next month, all TiVo® HD customers* are going to fall in love withNetflix® all over again (it’s even better the second time around!)
I was suprised at the “second time around” phrasing. Just me, or is her implication that most TiVo customers — who were on the bleeding edge before cable and satellite providers got in the DVR business — have probably abandoned physical media like Netflix by now?
My own wishful thinking, or is she calling physical media passé?
If that is what she’s saying, it’s so Everything is Miscellaneous I can hardly stand it.
I also think that it’s true.
OnDemand and DVRs make it easy to have more-than-you-could-ever-watch waiting every time you turn on the TV. I let my Blockbuster Online membership go for that reason: between cable OnDemand and Amazon Video On Demand, there are better options than waiting on a disc in the mail.
At this point, the only advantage Netflix has left is the depth of their catalogue. But, that’s no small consideration, and with the prospect of their bigger catalogue available set-top — which would mean no longer having to fumble with mail and wait days before movies arrived — I was all set to re-join Netflix.
But wait, there’s bad news:
Netflix is only available for the HD Tivo boxes, and those require cable cards. I may be the only person in the U.S. who’s in no hurry to upgrade to HD – (HD? Please. I watch Roseanne and Paula Deen. I love them both, but I can see as much of them as I need to in regular definition) – but I’m sure that I’m not the only Tivo customer who doesn’t want to switch to cable card (which would mean losing access to my cable’s OnDemand service, which is how I watch about half of the TV I see, and pretty much all of the premium stuff like True Blood, Dexter, and This American Life.)
But wait, there’s less! Not only do Series2 users not get the new Netflix feature, they also get to be guinea pigs for interstitial ads when they pause or fast forward!
To be clear, this is not a solution to the problem of lower ad revenue for content producers because of less eyeballs on TV ads — this is an end run around content producers. The folks who benefit from these interstitial ads are not the people producing the shows — rather, it’s TiVo who benefits, and, as a subscriber, I am already paying them monthly in order to be able to skip the ads. Or, as Gizmodo commenter Killtodie succintly phrases: ”this is bullshit. im already paying your fuckin ass. no fuckin ads for paid service godfuckin damn it.”
Gizmodo, incidentally, hit the nail on the head:
Evidently, asking customers to pay a reasonable subscription cost for small bits of publicly available data to be downloaded to proprietary hardware sold above cost is just not as profitable as it used to be.
Too bad. I love TiVo, but this is no way to keep the loyalty of (even the most rabidly evangelical) customer.








